As GM for Falco Americas Corp, Jim LaMarche is responsible for the North American adoption of Falco’s vision for the connected marina.¬†¬†LaMarche combines a unique entrepreneurial background as the co-founder and CEO of an AI startup as well being a small business owner and commercial tuna captain. Prior to branching out on his own, he spent 16 years at Cisco Systems in sales, business development, corporate finance, and channel management. Along with his love for the water, he is passionate about creating unique solutions and building value for his customers.