Speaker – Roxanne Rockvam

Roxanne Rockvam is a third-generation marina professional with more than 30 years in the marine industry and is the recipient of the 2021 Darlene Briggs Marine Woman of the Year Award. Throughout her career, she has helped lead award-winning marina operations while combining practical operational leadership with innovative marketing strategies that grow boating participation.

Her passion for marketing began by selling lemonade on the neighborhood sidewalk, evolved into earning a marketing degree from the Carlson School of Management at the University of Minnesota, and has continued through hands-on experience building brands, growing boating businesses, and generating more than $200,000 in online sales.

Today, Roxanne develops practical marketing strategies through her We Build Boaters™ system, helping marine businesses attract, engage, and retain customers while creating lifelong boaters. She also operates the Pontoon Girl® lifestyle brand, sells products through Amazon, and continually tests new digital marketing strategies to stay ahead of changing consumer trends. Her Goldendoodle, Sir Golden Waffles, is a frequent “employee” and product model who has become a familiar face in many of her boating and lifestyle campaigns.