Education Sessions

 TUESDAY, DECEMBER 5

1:00 PM – 1:30 PM Welcome and Marina Industry Annual Survey
Anna Townshend, Editor, Marina Dock Age
Every year, Marina Dock Age magazine surveys marinas to find out what’s trending in occupancy rates, expenses, product/service revenues and gross profits, including insights into trends based on regions, facility size and ownership. Since 2009, MDA has been collecting marina industry statistics and can report on some six- to eight-year trends.

 

1:45 PM – 2:45 PM Panel Discussion – A Focus on Electric Shock Drowning Safety Issues, Equipment Requirements and New Standards
Gary D. Loftis, P.E., Maffett Loftis Engineering, Chris Dolan, Manager, Sales and Customer Relations, Marina Electrical Equipment
Electric Shock Drowning (ESD) is preventable with the right electric standards and equipment. Our panel of experts will discuss the National Fire Protection Association (NFPA) and National Electric Code (NEC) standards that are designed to prevent stray currents, and what equipment is available to meet those standards, as well as tools to monitor for leaks and send alerts if any are identified. Current updates to the 2017 NEC code could greatly affect marina electrical systems in the future. Experts in electrical engineering and marina electrical equipment manufacturing will help explain the changes and what’s available to help meet the standards and keep boaters and employees safe.

 

3:00 PM – 3:30 PM Case Study: Developing Marina Operations Standards
Bruce Lunde, Principal, Lunde Williams, LLC
Wide variation in the perceived responsibilities and approaches to marina management leave many with question about industry standards and operation. As a consultant, Bruce Lunde has worked with several municipalities to review marina operations and provide recommendations for improvement. This session will identify common problems and overlooked standards occurring in today’s marina industry and give owners and operators a greater understanding of current industry standards and best management practices providing future guidelines for facility improvement while meeting current codes.

 

3:45 PM – 4:15 PM Foundations of Marina Basin Design (.5 CEU)
Jack Cox, Principal Senior Coastal Engineer, SmithGroup JJR
What are the issues and challenges of creating a tranquil marina basin, minimizing sedimentation, and enhancing water quality?  This session provides a basic understanding of the design considerations needed to create a well performing marina – including: marina siting, navigation considerations, protection from waves and currents, and design and use of breakwaters and floating wave attenuators.

 

4:30 PM – 5:00 PM Boat Clubs as Amenities and Profit Centers for Marinas
Bryan Church, Owner, Bartlett Lake Marina
Boat clubs seem to be springing up around the country and are being touted as an entry-level to boat buying and creating life-long boaters.  These clubs need marinas as access points, but what value do they bring to a marina?  With 15 years of boat club experience, Bryan will share details on how his marina embraced boat clubs and now sees revenues of up to $400,000 annually from the venture.  Learn how he manages the daily operations, his recommended boat mix, how to finance the club and what staff is required.

 

WEDNESDAY, DECEMBER 6

8:00 AM – 9:00 AM Roundtable Session Topics: Marketing; Basin Design/Engineering; Marina Operations Standards (1 CEU)
For the first time at Docks Expo, there will be a special opportunity for attendees to have direct contact with industry experts through our unique roundtables. Designed for in-depth discussion, the roundtables will allow attendees to rotate between topics every twenty minutes for one full hour of sharing and Q&A with industry leaders. Wednesday topics will be marina marketing techniques and tips; basin design/engineering standards; and marina operation standards and best practices. Thursday topics will be rehab/renovation techniques and standards; current marina industry trends and future predictions; and marina and boatyard safety requirements.

 

9:30 AM – 10:30 AM Clean Marina Workshop
Join state Clean Marina coordinators to hear examples of best management practices that marinas around the country have successfully implemented, as well as information on how Clean Marina programs are evolving to address new and changing issues impacting marinas today and in the future. Topics include case studies and marina best practices, marina resiliency, Clean Marina statistics and a panel discussion on how to strengthen state programs, and how to continue to attract new marinas. These sessions are for Clean Marina, those interested in certification and any facility interested in better environmental practices.

 

9:30 AM – 10:00 AM New Technologies for Electrical Equipment (.5 CEU)
Chris Dolan, Manager, Sales and Customer Relations, Marina Electrical Equipment
Find out what are some of the emerging technologies now available for electrical equipment within marinas, including wireless and web-based apps for access, monitoring, and billing.

 

11:00 AM – 12:00 PM  Clean Marina Workshop
Join state Clean Marina coordinators to hear examples of best management practices that marinas around the country have successfully implemented, as well as information on how Clean Marina programs are evolving to address new and changing issues impacting marinas today and in the future. Topics include case studies and marina best practices, marina resiliency, Clean Marina statistics and a panel discussion on how to strengthen state programs, and how to continue to attract new marinas. These sessions are for Clean Marina, those interested in certification and any facility interested in better environmental practices.

1:00 PM – 2:30 PM Panel Discussion- Accident Preparedness and Response: Best Practices to Protect Customers, Employees and the Marina
Robert W. Smith, Marine Safety Specialist, MYMIC Training Technology; Travis Vance, Attorney at Law, Fisher & Phillips LLP; John Chiazza, V.P./Sr. Sales Executive, USI Insurance Services
This panel will discuss a real-life case study about how a marina handled an explosion on their fuel dock. Experts in OSHA law, insurance and marina safety will discuss how best to navigate the process, care for injured customers or employees, preserve evidence, and work with emergency personnel. This session will have plenty of time for discussions and questions. OSHA standards are a hot topic and changing rapidly in the marina environments.

 

3:30 PM – 4:00 PM Seven Key Digital Marketing Strategies: From Email Campaigns to Google Searches and Social Media
Ryan Davis, Marine Digital Strategist, Canvasback Media
This session will teach seven key strategies for building digital assets to more effectively market your business.  Topics covered will include email campaigns, social media, Google searches, Google Adwords, organic vs. pay-per-click rankings, direct target marketing and landing pages…Attendees will learn how to ensure emails are read, social media is followed, their businesses are at the top of any google search, their ads produce sales, why they want to be the top search result instead of an ad, how to market to your ideal customer and the difference between a company website and a landing page.  By using tools and techniques such as these, businesses will find themselves with a clearer picture of their goals and how to achieve them, resulting in more high-end and appreciative buyers of their products.

 

3:30 PM – 4:00 PM Ice is Not so Nice (.5 CEU)
Jack Cox, Principal Senior Coastal Engineer, SmithGroup JJR
This presentation addresses the problems typically encountered by marinas in locations where winter ice formation is common.  The session provides what you need to understand about how ice grows and acts, to be able to manage ice inside a harbor and how to design structures to resist ice loading.

 

THURSDAY, DECEMBER 7

 

8:00 AM – 9:00 AM Roundtable Session Topics: Rehab/Renovation; Trends; Safety (1 CEU)
For the first time at Docks Expo, there will be a special opportunity for attendees to have direct contact with industry experts through our unique roundtables. Designed for in-depth discussion, the roundtables will allow attendees to rotate between topics every twenty minutes for one full hour of sharing and Q&A with industry leaders. Wednesday topics will be marina marketing techniques and tips; basin design/engineering standards; and marina operation standards and best practices. Thursday topics will be rehab/renovation techniques and standards; current marina industry trends and future predictions; and marina and boatyard safety requirements.

 

9:30 AM – 10:00 AM Using Publicity to Build Your Niche in the Changing Marketplace
Kelly Flory, General Manager, Martin Flory Group
This session focuses on creating a sustained publicity plan to generate media coverage and reach new customers. It will cover how to identify news worth publicizing, communicate it well, nurture beneficial journalist relationships and leverage content in other marketing segments to establish a marina’s niche in the changing media landscape. As editorial staffs shrink and online content grows, there are many tools marinas can use to gain media attention and the third party credibility it delivers. Every company, no matter the size or scope, can benefit from publicity to build business.

 

9:30 AM – 10:00 AM Managing Stormwater in a Meaningful Manner (.5 CEU)
Dan Natchez, President, Daniel S. Natchez & Associates, Inc.
Stormwater management is an ongoing and increasingly prevalent regulatory issue for marinas. There are many different approaches of which one can take advantage. These include fully engineered structures to more simplified approaches, such as rain gardens and examining the site to determine what the real needs are and how to satisfy them in a cost-effective manner.

 

10:15 AM – 10:45 AM The Cutting Edge: How Software is Changing Recreational Boating
Iaian Archibald, Co-Founder & CEO, Swell Advantage Ltd
Technology and software applications are changing many industries.  This presentation will look at what is happening in other industries with regard to technology and how those changes will filter into the recreational boating industry, as seen through the lens of marinas.  Other themes include the future of automation, its global trends and how that might reshape marinas.

 

10:15 AM – 10:45 AM Effective Marina Management (.5 CEU)
Dennis Kissman, President and Chief Executive Officer, Marina Management Services, Inc.
In this focused presentation, Dennis will provide you with the benefit of his internationally recognized expertise in marina management.  He will help you to identify the keys to effective marina management.

 

11:15 AM – 11:45 AM Positioning for the Future (.5 CEU)
Dan Natchez, President, Daniel S. Natchez & Associates, Inc.
This session encourages facilities to think about what their niche is to better prepare for changing demographics, customer desires and demands. It will be aimed at the “average” marina for approaches and alternatives to consider.

 

11:15 PM – 12:15 PM  Marina Condition Assessment
Gregory J. Weykamp, ASLA, LEED AP, President, Principal, Edgewater Resources, LLC
Those looking to buy a new marina, or those looking to make sure their facility is compliant, need to consider the condition of the facility. Standards that deal with electrical issues and ADA compliance can have costly effects and impacts on the business. Marinas can learn how to identify issues and assess costs for an operation or a new purchase. It’s also important to set the right priorities. The presentation will look at case studies Harrisville Harbor and Ottawa Beach in Michigan, as well as a series of inland lake marinas in Decatur Illinois and upstate New York. These facilities include municipally owned marinas, privately owned marinas, and private boat clubs located on leased public lands.

 

1:00 PM – 2:00 PM Clean Marina Workshop
Join state Clean Marina coordinators to hear examples of best management practices that marinas around the country have successfully implemented, as well as information on how Clean Marina programs are evolving to address new and changing issues impacting marinas today and in the future. Topics include case studies and marina best practices, marina resiliency, Clean Marina statistics and a panel discussion on how to strengthen state programs, and how to continue to attract new marinas. These sessions are for Clean Marina, those interested in certification and any facility interested in better environmental practices.

 

3:30 PM – 4:00 PM Electrical Safety Fundamentals: Important Codes and Safety Requirements
Gary D. Loftis, P.E., Maffett Loftis Engineering
What are the fundamentals of marina electrical systems and safety requirements?  This course will cover grounding and bonding, wiring methods, classified areas, such as fueling dispensers and tanks; conductor sizing and terminations, conductor sizing and systems loading, one of the most violated code requirements.  All these areas address important safety issues to prevent outages, fires, shock hazards and explosions.  Marinas might be surprised at what they don’t know regarding the safety of their electrical systems.