Education Sessions

 TUESDAY, DECEMBER 5

1:00 PM – 1:30 PM Welcome and Marina Industry Annual Survey
Anna Townshend, Editor, Marina Dock Age
Every year, Marina Dock Age magazine surveys marinas to find out what’s trending in occupancy rates, expenses, product/service revenues and gross profits, including insights into trends based on regions, facility size and ownership. Since 2009, MDA has been collecting marina industry statistics and can report on some six- to eight-year trends.

 

1:45 PM – 2:45 PM Panel Discussion – A Focus on Electric Shock Drowning Safety Issues, Equipment Requirements and New Standards
Gary D. Loftis, P.E., Maffett Loftis Engineering, Chris Dolan, Manager, Sales and Customer Relations, Marina Electrical Equipment
Electric Shock Drowning (ESD) is preventable with the right electric standards and equipment. Our panel of experts will discuss the National Fire Protection Association (NFPA) and National Electric Code (NEC) standards that are designed to prevent stray currents, and what equipment is available to meet those standards, as well as tools to monitor for leaks and send alerts if any are identified. Current updates to the 2017 NEC code could greatly affect marina electrical systems in the future. Experts in electrical engineering and marina electrical equipment manufacturing will help explain the changes and what’s available to help meet the standards and keep boaters and employees safe.

 

3:00 PM – 3:30 PM Case Study: Developing Marina Operations Standards
Bruce Lunde, Senior Project Manager, MSA Professional Services Inc.
Wide variation in the perceived responsibilities and approaches to marina management leave many with question about industry standards and operation. As a consultant, Bruce Lunde has worked with several municipalities to review marina operations and provide recommendations for improvement. This session will identify common problems and overlooked standards occurring in today’s marina industry and give owners and operators a greater understanding of current industry standards and best management practices providing future guidelines for facility improvement while meeting current codes.

 

3:45 PM – 4:15 PM Foundations of Basin Design (.5 CEU)
Jack Cox, Principal Senior Coastal Engineer, SmithGroup JJR
What are the issues and challenges of creating a tranquil marina basin, minimizing sedimentation, and enhancing water quality?  This session provides a basic understanding of the design considerations needed to create a well performing marina – including: marina siting, navigation considerations, protection from waves and currents, and design and use of breakwaters and floating wave attenuators.

 

4:30 PM – 5:00 PM Boat Clubs as Amenities and Profit Centers for Marinas
Bryan Church, Owner, Bartlett Lake Marina
Boat clubs seem to be springing up around the country and are being touted as an entry-level to boat buying and creating life-long boaters.  These clubs need marinas as access points, but what value do they bring to a marina?  With 15 years of boat club experience, Bryan will share details on how his marina embraced boat clubs and now sees revenues of up to $400,000 annually from the venture.  Learn how he manages the daily operations, his recommended boat mix, how to finance the club and what staff is required.

 

WEDNESDAY, DECEMBER 6

8:00 – 9:00 AM Roundtable Session Topics:  Trends; Marina Operations Standards; Safety (1 CEU)                (Continental Breakfast will be provided)
For the first time at Docks Expo, there will be a special opportunity for attendees to have direct contact with industry experts through our unique roundtables. Designed for in-depth discussion, the roundtables will allow attendees to rotate between topics every 20 minutes for one full hour of sharing and a Q&A with industry leaders.
Trends
Anna Townshend, Editor, Marina Dock Age
Wendy Larimer, Senior Editor, Marina Dock Age
Dan Natchez, President, Daniel S. Natchez & Associates Inc.  

Marina Operations
Bruce Lunde, Senior Project Manager, MSA Professional Services Inc., 
Dennis Kissman, President and Chief Executive Officer, Marina Management Services Inc.,
Safety
Robert W. Smith, Marine Safety Specialist, MYMIC Training Technology 
Chris Dolan, Manager, Sales and Customer Relations, Marina Electrical Equipment
Gary D. Loftis, P.E., Maffett Loftis Engineering

 

 9:30 – 10:30 AM Clean Marina Workshop 1:  Statistics and Case Study 
Clean Marina Statistics for 2017
Anna Townshend, Editor, Marina Dock Age
Each year, Marina Dock Age collects information about state Clean Marina programs. Statistics include information on Clean Marina numbers, state funding and the certification process.

Clean Marina Case Study: Spring Cove Marina
Donna Morrow, Program Manager, Center for Marine & Coastal Resources, Department of Natural Resources
Spring Cove Marina, a family owned and operated marina, has been a Maryland Clean Marina since 1999-the first year the certification was offered in Maryland. By reviewing the improvements owners Liz and Trevor Richards made across all areas of their complex operations, this case study will outline how Clean Marina award criteria were interpreted and applied successfully. Now preparing for retirement and teaching their children to take over the business, the Richards’ family story has a lot to teach.

Building Partnerships to Reduce Marine Debris

Lyn Harris, Chief Operating Officer, North American Marine Environment Protection Association (NAMEPA)
What is marine debris ? How does it affect marinas, inland waterways and our oceans. We will talk about the impact debris has on our marinas. What steps can we take to keep our marinas clean. What is Marina Cleanup Day? How can marinas participate in the event and what are the benefits of participation? The presentation will conclude with discussion on what actions can be taken to protect our waterways and oceans.

9:30 AM – 10:00 AM New Technologies for Electrical Equipment (.5 CEU)
Chris Dolan, Manager, Sales and Customer Relations, Marina Electrical Equipment
Find out what are some of the emerging technologies now available for electrical equipment within marinas, including wireless and web-based apps for access, monitoring, and billing.

11:00 am – 12:00 PM Clean Marina Workshop 2: A Focus on Clean Marina Strategies for Success

Moderator: Anna Townshend, Editor, Marina Dock Age
Speakers:
  Donna Morrow, Program Manager, Center for Marine & Coastal Resources, Department of Natural Resources
Anne Smith, Program Manager, Virginia Clean Marina; 
Dan Goulet, Rhode Island, Coastal Resources Management Council;
Melinda Watson, Watershed Representative, Tennessee Valley Authority;
Heather Sheets, Ohio Clean Marinas Program Coordinator, Ohio Department of Natural Resource;
Jenny Roar, Ohio Department of Natural Resources, Division of Parks & Water;
Rhonda Price, Mississippi Department of Marine Resources;
Bruce Lunde, Representing the Wisconsin Clean Marina Program

 Join Clean Marina coordinators from Maryland, Wisconsin, Virginia, Rhode Island, Tennessee Valley Authority, Ohio and the Gulf Coast Clean Marina programs in this roundtable discussion. Each state will give a short update on new programs and initiatives, and lead a discussion with attendees about what has been successful for Clean Marina programs and where programs need improvement. The discussion will also focus on what marinas want from Clean Marina programs, dealing with obstacles to certification, and what states and marinas could do to improve the process, to attract more marinas and gain recognition for state programs.

1:00 PM – 2:30 PM Panel Discussion- Accident Preparedness and Response: Best Practices to Protect Customers, Employees and the Marina
Robert W. Smith, Marine Safety Specialist, MYMIC Training Technology; Travis Vance, Attorney at Law, Fisher & Phillips LLP; John Chiazza, V.P./Sr. Sales Executive, USI Insurance Services
This panel will discuss a real-life case study about how a marina handled an explosion on their fuel dock. Experts in OSHA law, insurance and marina safety will discuss how best to navigate the process, care for injured customers or employees, preserve evidence, and work with emergency personnel. This session will have plenty of time for discussions and questions. OSHA standards are a hot topic and changing rapidly in the marina environments.

 

3:30 PM – 4:00 PM Seven Key Digital Marketing Strategies: From Email Campaigns to Google Searches and Social Media
Ryan Davis, Marine Digital Strategist, Canvasback Media
This session will teach seven key strategies for building digital assets to more effectively market your business.  Topics covered will include email campaigns, social media, Google searches, Google Adwords, organic vs. pay-per-click rankings, direct target marketing and landing pages…Attendees will learn how to ensure emails are read, social media is followed, their businesses are at the top of any google search, their ads produce sales, why they want to be the top search result instead of an ad, how to market to your ideal customer and the difference between a company website and a landing page.  By using tools and techniques such as these, businesses will find themselves with a clearer picture of their goals and how to achieve them, resulting in more high-end and appreciative buyers of their products.

 

3:30 PM – 4:00 PM Ice is Not so Nice (.5 CEU)
Jack Cox, Principal Senior Coastal Engineer, SmithGroup JJR
This presentation addresses the problems typically encountered by marinas in locations where winter ice formation is common.  The session provides what you need to understand about how ice grows and acts, to be able to manage ice inside a harbor and how to design structures to resist ice loading.

 

THURSDAY, DECEMBER 7

 

8:00 AM – 9:00 AM Roundtable Session Topics:  Marketing; Design/Engineering; Environmental Practices (1 CEU)     (Continental Breakfast will be provided)
For the first time at Docks Expo, there will be a special opportunity for attendees to have direct contact with industry experts through our unique roundtables. Designed for in-depth discussion, the roundtables will allow attendees to rotate between topics every 20 minutes for one full hour of sharing and a Q&A with industry leaders.
MarketingKelly Flory, General Manager, Martin Flory Group;
Ryan Davis
, Marine Digital Strategist, Canvasback Media
Dennis Kissman, President and Chief Executive Officer, Marina Management Services Inc.

Design/Engineering Jack Cox, Principal Senior Coastal Engineer, SmithGroupJJR

Environmental Practices – Donna Morrow, Program Manager, Center for Marine & Coastal Resources, Department of Natural Resources
Lyn Harris, Chief Operating Officer, North American Marine Environment Protection Association (NAMEPA)
Anne Smith, Program Manager, Virginia Clean Marina
Dan Goulet, Rhode Island, Coastal Resources Management Council
Melinda Watson, Watershed Representative, Tennessee Valley Authority;
Heather Sheets, Ohio Clean Marinas Program Coordinator, Ohio Department of Natural Resource
Jenny Roar, Ohio Department of Natural Resources, Division of Parks & Water
Rhonda Price, Mississippi Department of Marine Resources
Bruce Lunde, Representing the Wisconsin Clean Marina Program

 

9:30 AM – 10:00 AM Using Publicity to Build Your Niche in the Changing Marketplace
Kelly Flory, General Manager, Martin Flory Group
This session focuses on creating a sustained publicity plan to generate media coverage and reach new customers. It will cover how to identify news worth publicizing, communicate it well, nurture beneficial journalist relationships and leverage content in other marketing segments to establish a marina’s niche in the changing media landscape. As editorial staffs shrink and online content grows, there are many tools marinas can use to gain media attention and the third party credibility it delivers. Every company, no matter the size or scope, can benefit from publicity to build business.

 

9:30 AM – 10:00 AM Managing Stormwater  (.5 CEU)
Dan Natchez, President, Daniel S. Natchez & Associates, Inc.
Stormwater management is an ongoing and increasingly prevalent regulatory issue for marinas. There are many different approaches of which one can take advantage. These include fully engineered structures to more simplified approaches, such as rain gardens and examining the site to determine what the real needs are and how to satisfy them in a cost-effective manner.

 

10:15 AM – 10:45 AM The Cutting Edge: How Software is Changing Recreational Boating
Iaian Archibald, Co-Founder & CEO, Swell Advantage Ltd
Technology and software applications are changing many industries.  This presentation will look at what is happening in other industries with regard to technology and how those changes will filter into the recreational boating industry, as seen through the lens of marinas.  Other themes include the future of automation, its global trends and how that might reshape marinas.

 

10:15 AM – 10:45 AM Effective Marina Management (.5 CEU)
Dennis Kissman, President and Chief Executive Officer, Marina Management Services, Inc.
In this focused presentation, Dennis will provide you with the benefit of his internationally recognized expertise in marina management.  He will help you to identify the keys to effective marina management.

 

11:15 AM – 11:45 AM Positioning for the Future (.5 CEU)
Dan Natchez, President, Daniel S. Natchez & Associates, Inc.
This session encourages facilities to think about what their niche is to better prepare for changing demographics, customer desires and demands. It will be aimed at the “average” marina for approaches and alternatives to consider.

 

11:15 PM – 11:45PM  Marina Condition Assessment
Gregory J. Weykamp, ASLA, LEED AP, President, Principal, Edgewater Resources, LLC
Those looking to buy a new marina, or those looking to make sure their facility is compliant, need to consider the condition of the facility. Standards that deal with electrical issues and ADA compliance can have costly effects and impacts on the business. Marinas can learn how to identify issues and assess costs for an operation or a new purchase. It’s also important to set the right priorities. The presentation will look at case studies Harrisville Harbor and Ottawa Beach in Michigan, as well as a series of inland lake marinas in Decatur Illinois and upstate New York. These facilities include municipally owned marinas, privately owned marinas, and private boat clubs located on leased public lands.

 

1:00 – 2:00PM Clean Marina Workshop 3: Marina Resiliency: Programs and Results
The Gulf of Mexico Alliance Clean & Resilient Marina Program
Rhonda Price, Mississippi Department of Marine Resources
The Gulf of Mexico Alliance has a proven Clean & Resilient Marina program that calls for the promotion and expansion of resilient and environmentally responsible operations at marinas. Learn how this program evolved and how it helps strengthen marinas’ ability to withstand natural and man-made disasters.

Developing a Resiliency Program for the East Coast
Anne Smith, Program Manager, Virginia Clean Marina
The Virginia Clean Marina program will share the results of its survey on marina resilience. The survey was conducted as an initial step toward that state creating its own clean and resilient marina program.

 Climate Change in the Great Lakes: Marina Resiliency and Preparedness
Jenny Roar, Ohio Department of Natural Resources, Division of Parks & Water
Heather Sheets, Ohio Clean Marinas Program Coordinator, Ohio Department of Natural Resource
Ohio Sea Grant recently completed a resiliency project focused on how climate change affects coastal storms, and in turn, how marinas can prepare themselves to become more resilient. The project looked at how climate change is affecting marinas environmentally, socially and economically. By gathering input from marina owners in different focus groups and using climate change data, Ohio Sea Grant was able to develop a PART (Preparation, Adaptation and Response Tool) marina owners can use before, during and after coastal storm events.

 

3:30 PM – 4:00 PM Electrical Safety Fundamentals: Important Codes and Safety Requirements
Gary D. Loftis, P.E., Maffett Loftis Engineering
What are the fundamentals of marina electrical systems and safety requirements?  This course will cover grounding and bonding, wiring methods, classified areas, such as fueling dispensers and tanks; conductor sizing and terminations, conductor sizing and systems loading, one of the most violated code requirements.  All these areas address important safety issues to prevent outages, fires, shock hazards and explosions.  Marinas might be surprised at what they don’t know regarding the safety of their electrical systems.